Small Business Saturday - filming on Devonshire Street - 06/12/14

After some further research, we found out that today is Small Business Saturday, which is a campaign highlighting the importance of small, independent businesses, encouraging shoppers to support these local businesses in their area. Because this fits so well with the theme and overall story of our film -encouraging people to shop locally and save independent businesses - we  decided to use today as a full filming day around Devonshire Street, as we expected the environment to be lively due to this promoted campaign.

(Source - The Star Sheffield : http://www.thestar.co.uk/news/business/business-news/call-to-celebrate-sheffield-s-vibrant-independent-traders-1-6989289)


We gathered a variety of close ups of the individualities that make Devonshire Street unique, to show how considered this area is by the people who work in it and how small details have been thought about and are different to city centre, which has much more of a generic style.  We discovered when looking around the area for these small details, that we had not even noticed some of these ourselves previously. Signs such as 'support Sheffield independent businesses', friendly messages on chalk boards outside of independent cafes , signs thanking customers etc.. are a few examples of these.

Although today was productive in that we managed to capture further close up details of the businesses and general area, we were slightly surprised by how little difference small Business Saturday seemed to have made to the amount of people around the area. We still set up the camera and filmed two ten minute full long takes of the street, to capture as many people as possible walking around the area and are pleased we had chance to go out on a Saturday as it was busier than it had been when we had previously been around the area during the week.